Should My Aspiring Influencer Pal Cease Exploiting People for Content?
The Prosecution: Beth
Sometimes she films me while having a meal. I’ll see myself on her Instagram – it’s like a jumpscare.
A close companion of 10 years, she, labels herself the “content queen”. It’s fun for a bit, but it strains our relationship.
Being highly outgoing, she feels the need to record everything all the time. During meals out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.
She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She makes vlogs about city life, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while I’m eating, or simply tagging along. Later, I appear on her Instagram afterwards, and it comes like a jumpscare: I’ll have no makeup on, an awkward face or be captured mid-bite. It’s uncomfortable.
She also anticipates that I will to film her at inconvenient times. Sometimes I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our bond has turned into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. She’s taken me to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I spend helping her create material.
I’m grateful that Marielle has helped me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but at times it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.
Her directive is, “OK, look happy!” and record me laughing with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being filmed, edited, or posted for an viewers. I am not a accessory for her Instagram.
The Other Side: The Content Creator's View
I hope my friend to see that the creations we produce together can get us a foot in the door.
I love shooting content. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online allows me to express myself and connect with people in new ways.
I wouldn't label myself as a full influencer yet, but it’s smart to make money from your passions. I look up to people on TikTok who execute that aesthetic of casual, DIY content creation.
Creating content is my interpretation of engaging with life: noticing the details, posting them with an audience that appreciates the art behind it. It's never my aim to make Beth uneasy. Bringing her to professional gatherings was my method of sharing opportunities, giving her a chance to experience exclusive moments that could benefit her career in design too. That’s not leverage, it's simply being realistic.
I would take her to these events even if she refused to assist me, but I desire her to see the benefits the content we make together can achieve: an opening. I understand not all people likes being on camera, but often unplanned moments is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.
I don’t expect anybody to be my private videographer, but friends support one another in small ways. My assumption was recording a short video here or there would be enjoyable for Beth. Innovation thrives in partnership, and having my friend around makes projects energetic and enjoyable. I don't compel her to participate in anything, and I’d never deliberately embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.
I value Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to compromise: like asking before recording, and avoiding angles that might make her self-conscious.
This isn’t about control, it’s about sharing my world while still considering hers. Clearly making content is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.
The Jury: Public Sentiment
Is it right for her to stop recording herself and Beth when they are out together?
There’s nothing more uncomfortable than having a friend point a camera at you. I get that it's her passion, but I don’t make friends come to my workplace. Maybe she can find influencer friends to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25
When pursuing something professionally, you can’t ask your friends for assistance repeatedly, even if they have done it before. While she enjoys shooting, that doesn’t mean all those around her is willing material. She needs to respect Beth’s privacy.
Another reader, 26
She may enjoy producing videos and showing off her life publicly, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
A commenter, 27
It seems like you value each other, so cling to that and make sure it’s the priority in your friendship. Create some authentic memories, where genuine feelings are stored, not online archives. Even celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53
Marielle appears to be not fully engaged nor genuine when she’s with Beth – she's on the job. Each appears confused as to what’s reasonable. The solution is not found in trying to alter one another, but in each establishing clear boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71
Your Turn to Be the Judge
Consider this question: has she been over-exposing their friendship?